Every year as we hustle into malls trying to find just the right gift for each special person on our lists, we notice someone weathering the sometimes bitter cold, in service to others. That “someone” is a Salvation Army volunteer ringing the bell next to the familiar red kettle.
Through the upcoming launch of the new holiday film release, the producers of BELIEVE, are partnering with The Salvation Army for their holiday Red Kettle Reason campaign. The national partnership is a direct reflection of the film’s powerful message of hope that encourages moviegoers to serve alongside The Salvation Army to help make a difference in their local communities this season. More information about the partnership can be found here.
BELIEVE, written, directed and produced by Billy Dickson, ASC (“One Tree Hill,” “Ally McBeal”), opens in select theatres nationwide Dec. 2, 2016 through Smith Global Media and Power of 3 Entertainment, and is the debut theatrical release under the joint venture.
“We BELIEVE in the power of faith in the face of insurmountable hardships and are excited to partner with a project that shares the same inspiring message and mission,” The Salvation Army’s National Community Relations and Development Secretary, Lt. Colonel Ron Busroe, said. “BELIEVE is about redeeming a broken community through compassion, kindness, service and love, and parallels everything that The Salvation Army has stood for, for generations. In partnering with the filmmakers, we know that stories of faith, hope and love will make a huge difference in our nation this Christmas season.”
Living out the message of the film, Hollywood child actor Issac Ryan Brown (“Blackish,” “Batman vs Superman,” “Nickelodeon”), who plays Clarence in the inspirational release, will serve as the Celebrity Kettle Chair for The Salvation Army Southern California. Brown will champion the Army through the film, social videos (which will be released sharing about the Army’s work), and special appearances during the Thanksgiving meal community outreach events and The Salvation Army’s Rock the Red Kettle at Universal CityWalk on Dec. 4. In addition, the BELIEVE team is partnering to Shelter the Homeless this Christmas through giving to The Salvation Army.
BELIEVE is a story about family, loyalty and love. The small town of Grundy, Va. has relied on the Peyton family to provide the highlight of the year—the annual Christmas pageant. When Matthew Peyton (Ryan O’Quinn) inherits the family business, the responsibility of the Christmas pageant also falls on his shoulders.
But as financial hardships fall on the town, Matthew finds himself overwhelmed. As his business profits plummet and his workers begin to strike, Matthew is forced to make a decision between selling the family business and cancelling the beloved pageant or sticking out hardships despite his rapidly declining popularity in the community.
Through chance events, Matthew meets Clarence (Issac Ryan Brown), a boy who believes in miracles, and his mother Sharon (Danielle Nicolet). His newfound friends impact Matthew’s life in a way he never thought possible and teach him to believe and give faith a chance.
BELIEVE is filled with powerful performances by an ensemble cast that includes lead actor/Executive Producer Ryan O’Quinn (Dad Dudes, Alias), Issac Ryan Brown (Blackish), Shawnee Smith (Anger Management, Grace Unplugged,), Danielle Nicolet (Central Intelligence, The Flash), David DeLuise(Wizards of Waverly Place, 3rd Rock from the Sun) and Kevin Sizemore (Fear The Walking Dead: Flight 462, Woodlawn) who also serves as producer.
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for 135 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through a range of social services: providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter for the homeless, and opportunities for underprivileged children. For more information, visit www.SalvationArmyUSA.org.