The #1 most funded faith-based film in Kickstarter history leapfrogs movie theaters and traditional retailers with futuristic direct-to-audience strategy
Wanderlust Productions is poised to disrupt the entertainment industry’s long-established business model on September 6 with the 48-hour world premiere of its dynamic documentary film, Holy Ghost.
Fueled by more than 2,500 consumer-investors who surged to support Director Darren Wilson’s Kickstarter campaign, which raised a record-breaking $360,000 in just 45 days, the film’s producers are deploying a futuristic, direct-to-audience strategy that will fundamentally change the way movies are consumed.
Watch the trailer here:
“Holy Ghost is a film that breaks all kinds of barriers. We shot it with no script and no plan; we just showed up and allowed ourselves to be led on an adventure. Our distribution model is equally unique,” said Darren Wilson, director of Holy Ghost.
“We put our audience – the fans – in the driver’s seat. They are the investors, marketers, promoters, distributors and the consumers in this new model. Technology has changed the way people are able to consume entertainment products, and with Holy Ghost we are setting out to prove that the future is already here.”
Holy Ghost is the #1 most-funded, faith-based film in Kickstarter history, and #11 for all films funded on Kickstarter.
Rather than pursuing a traditional theatrical or direct-to-home entertainment release, Wanderlust Productions is staging a one-time, world premiere event on September 6th during which fans from all over the world will have the opportunity to view Holy Ghost directly on any digital device, free of charge.
The film’s producers – banking on a rapidly surging social media campaign (in which 2.4 million have already seen the trailer) and a dedicated fan base from their first three film offerings – believe that the one-time, global event will attract viewers from all over the world and drive future VOD, DVD and Blu-ray purchases.
Wanderlust already has preliminary data to support its innovative distribution model. Last week, the company partnered with the direct-to-fan, high quality video platform VHX to offer an exclusive pre-screening of the film. Despite the fact the film will be offered for free in just a month’s time, tens of thousands of fans signed up and paid $5 to see it early. And of those who viewed the pre-screening, a significant number did so multiple times.
To learn more about Holy Ghost and follow the project, visit Holy Ghost Film.com
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