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Erica Galindo
Celebrating Food, Faith and Family
Last edited on: November 14, 2014.

Faith Driven Consumer™ – the group behind the movement which played a leading role in Phil Robertson’s return to Duck Dynasty – continues to track the commercial viability of major films courting faith audiences, as part of its self-proclaimed 2014 “Year of the Bible Movie.”

The organization’s Faith-Friendly Film Ratings, which use five specific criteria to measure the faith-compatibility of entertainment products aimed at the more than 40 million Americans who are Faith Driven Consumers and spend $2 trillion annually, continue to serve as a key barometer of the success of these films.

Today, as Willie, Korie, and Kay Robertson of Duck Dynasty fame officially endorse The Song, Faith Driven Consumer™ is announcing a new campaign called

The poster for “The Song”; Photo Courtesy of City on a Hill Productions.

“Faith Driven Consumers share a strong bond with the Robertson family, and their endorsement of this faith- and music-driven film will have significant impact. The Song hits all the right notes, weaving beards and banjos into a compelling, deeply touching story about love, marriage and commitment,” said Chris Stone, Founder of Faith Driven Consumer™ and Certified Brand Strategist.

“We’re proud to promote The Song through our campaign and encourage our community to respond to the Robertsons’ call to grab a date and see this incredible film together.”

Through campaign, which begins today, Faith Driven Consumers are enabled to promote the movie and also enter to win a free $30 date night movie gift card to see The Song. Every day this week, Faith Driven Consumer™ is giving away two date nights as part of the campaign. For more information, please visit

The men of Duck Dynasty’s Robertson family praying together; Photo courtesy of A&E.

Endorsements from Willie, Korie, and Kay Robertson:

“I want to encourage you to grab your spouse and go check out The Song. It is an incredible movie – Korie and I watched it – and we loved it. So, do yourself a favor and go see it,” said Willie Robertson, CEO of Duck Commander.

“I have the perfect date night for you. Go get your tickets to The Song – for this weekend. Take your honey – take ’em out for a dinner – and a nice movie and you will enjoy it, I promise,” said Duck Dynasty star Korie Robertson.

“Ladies, I’m gonna tell you what you need to do this weekend. Grab your husbands, your boyfriends, girls – whoever it takes – and go see The Song. You will love it, and they will too. It’ll be worth it!” said Duck Dynasty star Miss Kay Robertson.


Learn more about the film at the Christian Film Database

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