Amy and Brandon Miraflor, Evy’s Tree owners. Photo by David Sowers.
My name is Amy Miraflor and I am the owner of Evy’s Tree, an online luxury hoodie company for women based in Santa Rosa. I am a 4th grade public school teacher who turned into a stay at home mom in 2007. Desperate for some extra cash, I started embellishing hoodies and selling them to friends in 2010.
The demand was so great that I eventually hired contractor seamstresses to help me, quickly realized that was a band aid for growth, raised my own capital for mass production and eventually chartered and conquered the waters of overseas production. In 2015 we acquired a warehouse space off of Industrial Drive and have a small showroom that retails to local women and wine country tourists.
Amy and Brandon Miraflor, with children Jake and Evy. Photo by David Sowers.
Evy’s Tree came into my life completely by accident; definitely what I would consider a God thing. When I decided to stay home with Jacob, money was VERY tight. In October of 2009, I was inspired by many wonderful and creative stay at home moms who could whip up these beautiful items for their families with practically no money. I felt like I couldn’t even take my kids’ hems up if I needed to, and that made me feel very inadequate as a mom for some strange reason.
It seemed like everyone I knew could sew. So I borrowed my mom’s sewing machine and attempted to learn. In fact, I did a big post on my family blog regarding my feelings about being crafty right after I brought the machine home. The post is a bit of a joke now as I complained how I wasn’t creative, and yet here I am- creating for a living! You can read about that here.
Amy, Brandon and Harmony working. Photo by David Sowers.
Anyway, I started sewing a little for myself and then I took on the task, with help from some do it yourself blogs, of embellishing some hoodies from my closet for a trip to Disney World that my family was taking in December. I made a handful of hoodies and got gobs and gobs of compliments while in Florida. I posted some pictures of the hoodies on my family blog and almost immediately I started receiving emails from people asking if they could purchase one. A couple of weeks later I put up a Paypal link on my blog and sold 15 in 30 minutes.
And my business was born…today we no longer make our items by hand, but mass produce luxury pieces from high end fabrics that we have found from all over the world. Our hoodies have been featured on popular sites such as The Weigands and Tori Spelling, and yearly we sell thousands upon thousands of hoodies across the world to teenagers, college goers, career women, moms and even grandmothers! Evy’s Tree is definitely well-loved around the globe.
Amy & Harmony working on product production. Photo by David Sowers.
Our fall line is so exciting…we’ve always been good about branching out slightly from your traditional hoodies, but this year we have some new items that have me SO EXCITED. Expect lots of items new items with luxurious textures and colors as well as basic items to wear with everything. Some tips on styling for fall….buy basics. A couple pairs of denim in various colors, a pair of classic cords in a color that suits you, a black dress that can work with different shoe options, several long sleeve tees for layering, a couple of neutral cardigans/sweaters. Those are my go tos!
Once you have the basics, you can accent with fun scarves, hats, jackets, shoes, hoodies {hint, hint :)}. Right now the hot colors are wine and grey, airy blue and a darker blue, mustard and taupe, orange red and a brick brown. The key to color combinations is they both can’t be the star, so pick one basic color {dark blue/navy, brown, taupe, grey} and use it to compliment the bright seasonal color. My fall essential outfit is denim, frye ankle boots, button down and chunky sweater or hoodie.
Amy during staff meeting. Photo by David Sowers.
To read more about Evy’s Tree women’s clothing and shop from their luxurious fashion collection, visit their website here!
All photos courtesy of David Sowers.
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