Livingston+McKay is known for their excellence in storytelling. This excellence is now being recognized by the Telly, one of the most sought-after awards for film productions, commercials, and trailers. For the renowned Telly Awards, Silver is the most honorable and prestigious award to be had – and they won two! – for the categories of “Documentary” and “Movie Trailers.”
Co-founder and producer Joani Livingston let Sonoma Christian Home in on the Livingston+McKay dynamic and how they work so well together:
“Renée and I are not only like-minded, but like-hearted, our faith has sustained us during great adversity. We also have a strong network of advisors who give us wise counsel.
“We never dreamed in high school we would be telling stories that could impact millions of lives for the greater good. And as trite as it may sound, since we work as a team, our adversities are halved because we have each other to help carry the load, and conversely our joys are doubled.”
The Livingston+McKay team is comprised of wonderful women whom I have had the personal pleasure to get to know. Each woman brings a unique strength to the table that helps to accomplish their mission.
It’s not just that a good story is being told, but it’s being told by good people. In a world that struggles to maintain goodness and faith, you want an organization like Livingston+McKay out there on the front lines. Being awarded two Silver Tellys is certainly an honor, but not the goal for these ladies.
For those unfamiliar with the Telly Awards, this year there were 12,000 entries from all 50 states and numerous countries. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. Entries are judged against a high standard of merit. Less than 10% of entries are chosen as Winners of the Silver Telly, the highest honor.
“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “Livingston+McKay’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”
Livingston+McKay is excited to share what Ineffable is all about:
How do we justify time out from our busy lives and routines to unplug and escape, even momentarily, just to “be”? To be in music.To be in a painting. To be in dance. Today’s world has little time for such trivialities. In the depth of the abyss of meetings, contracts, assignments, appointments, and business deals, something is lost — something already so far beyond our reach that iteludes us, even as we search for it.
This new documentary from Livingston+McKay, intended for distribution on PBS, sheds light on the struggle to preserve the finearts in America by focusing on what happens to us as a society and individuals when we push the arts to the margins. Taking dance (with attention to its practice, its study, its performance, and also history) as our point of departure in this first of several trailers, we ask ourselves, without the fine arts, what would the world look like? What would our lives be?
Ineffable poses an important question at a critical time. The arts are under fire in the United States now more than ever before. School districts’ fine arts department budgets are being cut to the bone; the curriculum of public schools are scaling back on literature and poetry studies. The arts are a common thread to most people. What happens when that thread is taken away?
Check out the work of Livingston+McKay at their Official Website