Consumers continue to exercise positive power at the box office. What more pleasant way can consumers exercise their power for the Greater Good than by going to see a redemptive movie that helps them find hope even in the midst of adversity? When moviegoers pay for movie tickets, they are voting for that movie and others of its kind. Hollywood studios will make movies that the public wants and will pay to see. Consumer power continues to positively facilitate the ongoing Reformation of content and Renaissance of artistry in movies and television.
Dr. Ted Baehr of Movieguide® shared his perspective on how to positively change Hollywood in his article “Beyond Illusion: Repairing and Transforming the Culture by Redeeming Hollywood.” He says, “…redeeming the media requires convincing Hollywood that it’s to their advantage financially to make better movies and entertainment. That’s exactly what we do at Movieguide®. That’s what we’ve done and that’s why we’ve seen more and more movies with positive and even overt Christian content.”
“Little Boy” Pepper Flynt Busbee (Jakob Salvati) with his dad James (Michael Rapaport) and his brother London (David Henrie); Photo Courtesy of Metanoia Films.
On April 25, Mojo Box Office revealed that after its opening night, Little Boy (the lovely movie that inspires those who see it to desire the wonder, innocence, and faith of a little child) was already number eight at the box office. Further, other inspirational, uplifting, hopeful movies continue to perform well at the box office. The following good family movies are still available in movie theaters and remain at the top of the box office (some of these have remained in theaters for weeks or months): 3. Paul Blart: Mall Cop 2, 5. Home, 9. Monkey Kingdom, 13. Cinderella, and more. In ongoing exclusive interviews and correspondence with this writer with leaders in successful redemptive and family movies, it is clear that many more good hopeful, inspiring movies are due in theaters in the future.
Charlotte (Kara Kilmer) and Will (Andrew Cheney) narrowly
escape an explosion of historic proportions in “Beyond the Mask”; Photo Courtesy of Burns Family Studios.
Consumers also encourage others to patronize good movies through social networking. Despite the fact that moviegoers have only been able to purchase tickets for Beyond the Mask from the movie’s website for one-time events, it is still in movie theaters as #19 at the box office. Beyond the Mask, a movie that is especially appropriate for young people and families, is set in the American Revolution and has proved revolutionary on many levels. It is now scheduled for a wider release June 5. The success of this movie is largely explained by its grassroots movement and the social networking that has supported it.
Consumers can continue to facilitate the revival, restoration, and reclamation of moral principles that have made our country and other societies strong. By patronizing and thus encouraging production of redemptive media, especially in Hollywood studios, we can help our culture and others like it remain lights on hills rather than support that which degrades and destroys our world.
Written by Diane Howard, Ph.D. (Performance Studies) – dianehoward.com
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