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Erica Galindo
Celebrating Food, Faith and Family
Last edited on: February 18, 2016.

An annual box office analysis by a respected Christian group catering to families has found once again that the most family-friendly movies with the most inspiring, cleanest content earn more money at the box office and on home video.

The 2016 Annual Report to the Entertainment Industry by the pro-family advocacy group Movieguide® shows that the most family-friendly movies averaged more than $73.01 million per movie in 2014 in America and Canada, but that the least family-friendly movies with the most offensive, obscene, or anti-family, immoral content averaged only about $17.59 million.

R-rated movies fared almost as poorly, averaging only $17.67 million per movie.


Dan Wooding chats with Dr. Ted Baehr during the 24th Annual Movieguide Awards; Photo courtesy Assist News.

The study extensively analyzed the content of the top movies released by the major studios in Hollywood earning $750,000 or more, including the major independent studios.

“The evidence is abundantly clear,” said Dr. Ted Baehr, founder and publisher of Movieguide®. “Moviegoers greatly prefer family-friendly movies.”

He noted that the Annual Report, now in its 24th year, doesn’t just examine family movies and cartoons for children, but family-friendly movies with the cleanest, most inspiring, and least offensive content.

“Most people want to see Good conquer evil, Truth triumph over falsehood, Justice prevail over injustice, Liberty conquer tyranny, and Beauty overcome ugliness,” he added. “They also would like to take their whole family, including their grandparents, to the movies more often.”


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“American Sniper” is a popular, patriotic movie that follows the life of a marskman named Kyle; Photo courtesy Assist News

The study also found that movies released in 2015 with no sex, no explicit nudity and no foul language averaged much more money than movies with such content.

The story was similar if you examine the Top 10 Home Video Sales in 2015.

For example, only one of the Top 10 Home Video Sales in 2015 were rated R, the popular patriotic movie American Sniper. The Top 10 Movies Overseas in 2015 fared almost as well, with only one R-rated movie, Fifty Shades of Grey, and it came in at No. 9.

The most family-friendly movies included such popular titles as Big Hero 6Home, Cinderella, the last two Hunger Games movies, and Inside Out and less successful titles such as The Peanuts Movie, Max and War Room.

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Ken Wales, director of popular films like “Captive,” won a special Lifetime Achievement award; Photo courtesy Assist News.

Dr. Baehr presented these and other highlights from Movieguide®’s 2016 Annual Report to the Entertainment Industry Friday (Feb 5th, 2016) at the 24th Annual Faith & Values Awards Gala held Friday night at the Universal Hilton Hotel in Hollywood.

Movieguide® has been analyzing the content of movies and comparing box office numbers since 1991.

“We’ve found similar results in practically all of our previous studies,” Dr. Baehr noted. “However, last year was one of the best years for family-friendly entertainment.”

The annual Moveguide® Gala, also known as the “Christian Oscars,” was attended by a glittering array of Hollywood stars, and it turned out to be quite an evening for one of them, Dolly Parton, and her Coat of Many Colors team who came away with the $100,000 Epiphany Prize for Most Inspiring Television Program of 2015, which was presented to them by actress, Lily Tomlin.

If that wasn’t enough, the Grace Award for Most Inspiring TV Performance By An Actress, went to Alyvia Alyn Lind who played the young Dolly in Coat of Many Colors.

Meanwhile, War Room came away with the $100,000 Epiphany Prize for Most Inspiring Movie of 2015.

One special award for Lifetime Achievement went to veteran Hollywood veteran, Ken Wales, producer of Captive, Christy, Amazing Grace, The Party, Revenge of the Pink Panther, and The Tamarind Seed.

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