On July 16, Mojo Box Office reported the box office success of family movies in theaters. Top box office family movies include: The Secret Life of Pets, Finding Dory, The BFG, Jungle Book, Alice Through the Looking Glass, and Zootopia.
According to Fandango, Ratchet and Clank and God’s Not Dead 2 are still in theaters. Also most suitable for teens-adults, the PG-13 movie Star-Trek Beyond is due in theaters July 22.
Good family and redemptive movies continue in theaters because of consumer support. Today, individuals as consumers have more freedom to express Christian values in movies than in most public spaces. Christians must understand and use this power positively for the sake of their families, communities, and our world. Statistics have shown that good family and redemptive movies have demonstrated consumer support and staying power for many years and that is why they continue in production.
Where expressions of Christian values are limited in many public arenas, they are less limited in movies, television and streaming media, where there is consumer support. Today, we are seeing a social trend in which a new morality has been developing that values tolerance and inclusion. Ironically, in many areas of our church, school and community lives, this new social trend is often not inclusive or tolerant when it comes to Christian values, except where there is consumer support. Therefore, we see more open expressions of Christian values in movies and other media in public spaces where there is consumer support.
The best family and redemptive movie out this summer, Ben-Hur, is yet to come in August. Sonoma Christian Home at the Faith Summit premiere screening events at Paramount Studios and following simulcast has seen first-hand the excellent and compelling Christian content and top-notch artistry of this movie. (See other Sonoma Christian Home articles on Ben-Hur.)
It is important for consumers interested in good, redemptive family movies to support movies like Ben-Hur in every way that they can, especially in theaters the first weekend the movies come out. Consumer support can be demonstrated in many ways: sales, reviews, ratings, as well as visits to IMDb (internet movie database for films and TV).
Fortunately, there is an openness and significant value placed on consumer feedback for ads, products and services of all kinds. Today, movie theater sites provide feedback tools to review and rate their movies. This feedback is considered as theaters decide what kind of movies to continue to offered. (The same is true on movie streaming sites, such as Netflix.) Today active social responsibility is more needed than ever in our world filled with darkness, conflict and violence. Light overcomes darkness; but it needs to be shined into the darkness to overcome it.